Absolutely
Everything
I have worked for 10 years and I did a lot.
Most things were ok, some were good, some were bad.
SJ Nord
Don’t Look Down
One Show Merit: Media
We permanently wrote this on top of the trains beneath the most trafficed airplane route in Europe haha.
The planes fly low so if you are lucky to correlate with the train the ad is visible for 50 minutes total during takeoff and landing.
The planes fly low so if you are lucky to correlate with the train the ad is visible for 50 minutes total during takeoff and landing.
Disclaimer: This was poorly translated from Norwegian, the real copy is more like “does the climate crisis look smaller up there”.
United Nations
Once Upon a Future
One Club ADC: Merit
.The United Nations needed to save the world. This time a part of doing so included attracting Gen Z eyes to a boring but important conference. If the world leaders felt watched while signing a future pact, they’d be way more likely to do so.
So we turned the event into a optimistic dopamine packed brain rot inspired stream on Youtube and advertised it everythwere.
So we turned the event into a optimistic dopamine packed brain rot inspired stream on Youtube and advertised it everythwere.
SATS FITNESS
Gullblyanten National Ad Awards:
Silver Pencil / Integrated
NEW YEAR’S SPEECH
︎ TVC / CINEMA ACROSS NORDIC COUNTRIES
You’d think all gym goers need motivation. But January gym goers in the Nordics are special.
Numbers from SATS, the leading fitness chain in the Nordics, showed that overly ambitions members are 60-80% more likely to quit after two weeks than their more rare, relaxed and habit-forming counterparts.
So in January 2022 SATS did the opposite of everyone else in their category - and proved they actually want you to use your new membership.
We also handed out free fitness programs and free habit-focused personal trainer sessions developed together with real neuroscientists ︎
Audio spots in Centers:
The Campaign ran on TV, Cinema, OOH, Online, Social, Display and in centers in all Nordic countries.
︎
Agency: Anorak
Account Manager: Janne Espevalen
Planner: Niklas Jari Olsen
Creative team: Sebastian Pandonis & Sollin Sæle
Audio in centers / copywriter: Stein Simonsen
Production: Fantefilm
Director: Marius Holst
The Finance Union of Norway
OOO Christmas Replies
Wrote an ad for official Financial Union in Norway hidden in all the members Christmas vacation replies in 2022.
$0 budget, reached straight to their core target audience at a perfect conversion moment!
Automatic reply: Out of office. Luckily.
Date: December 26th at 16:10
Hi,
I hope you’re not reading this.
But if you are, I’m on my 5th week of vacation this week, thanks to the Finance Union (Finansforbundet).
You might think that 4 weeks of vacation is enough. But back in the year 2000, many people in our exact field, probably writing a very similar email to the one you just attempted to send, felt they didn’t have enough time to recharge and be with their families in the final days of the year.
That’s when it’s great to have someone looking out for you.
Do you feel the same this Christmas? Sign up (here) for immediate vacation benefits and other important perks.
Well-rested,
[Name]
Date: December 26th at 16:10
Hi,
I hope you’re not reading this.
But if you are, I’m on my 5th week of vacation this week, thanks to the Finance Union (Finansforbundet).
You might think that 4 weeks of vacation is enough. But back in the year 2000, many people in our exact field, probably writing a very similar email to the one you just attempted to send, felt they didn’t have enough time to recharge and be with their families in the final days of the year.
That’s when it’s great to have someone looking out for you.
Do you feel the same this Christmas? Sign up (here) for immediate vacation benefits and other important perks.
Well-rested,
[Name]
Bookis.no (used books)
A good story doesn’t expire
Bookis is the online bookstore for buying and selling used books. So we decided to communicate that a good story doesn’t expire.
Instead of going with the classic “This podcast is sponsored by…”, we brought back great episodes from the archives of various podcasts with 100+ episodes and had the hosts repost it — proving that a good story is still good, even if someone else may have heard it before you.
Casefilm is in Norwegian sorry. But you already got the idea hopefully.
Deichman Library
Extended book rentals
Extended book rentals
Gullblyanten National Ad Awards: Gold, print
Deichman is Oslo’s most iconic and hisroical public library chain, funded by the city government. Everyone knows who they are, and they’ve been around forever.
Using their over 100 year old data of tracking book rentals, we found real people who never delivered their books back and invited them to the opening of Norway’s biggest and most modern library in history: Deichman Björvika.
The goals was to make the new public library seem inviting, while showing off their fancy new modern facilities.
Dear Kornelius Jelsvik.
In 2003, you borrowed a Stanley Kubrick film that you never returned.
We agree. It’s really good.
In 2020 you’ll get a cinema where you can watch it again.
Deichman Bjørvika
Open soon
In 2003, you borrowed a Stanley Kubrick film that you never returned.
We agree. It’s really good.
In 2020 you’ll get a cinema where you can watch it again.
Deichman Bjørvika
Open soon
Dear Stine Gausen,
In 2014, you borrowed the book Pregnant.
In 2020, your daughter gets an entire floor where she can learn to read her very first words.
Deichman Bjørvika
Open soon
In 2014, you borrowed the book Pregnant.
In 2020, your daughter gets an entire floor where she can learn to read her very first words.
Deichman Bjørvika
Open soon
Dear Hans Honningsvaag
In 2015, you sat in Hammersborg reading about Bjørvika.
In 2020, you can sit in Bjørvika reading about Hammersborg.
Deichman Bjørvika
Open soon
(The old main city library yhey had in Oslo was famously at Hammersborg. The title on the original rental card photographed was a popular architecture book about Bjørvika).
In 2015, you sat in Hammersborg reading about Bjørvika.
In 2020, you can sit in Bjørvika reading about Hammersborg.
Deichman Bjørvika
Open soon
(The old main city library yhey had in Oslo was famously at Hammersborg. The title on the original rental card photographed was a popular architecture book about Bjørvika).
Dear Sidsel Werner.
In 1957, you rented an Alf Proysen book that you loved so much your mother had to renew the rental period.
In 2020, you get a cozy nook where you can read it to your grandchild again and again and again.
Deichman Bjørvika
Opening soon
In 1957, you rented an Alf Proysen book that you loved so much your mother had to renew the rental period.
In 2020, you get a cozy nook where you can read it to your grandchild again and again and again.
Deichman Bjørvika
Opening soon
Dear Nina Camilla Fossli
In 2015, you borrowed the book A Completely Normal Day at the Office.
In 2020, you get an abnormally nice place to work from when you’re tired of the office.
Deichman Bjørvika
Opening soon
(abnormal / unnormal is a normal word in Norwegian)
In 2015, you borrowed the book A Completely Normal Day at the Office.
In 2020, you get an abnormally nice place to work from when you’re tired of the office.
Deichman Bjørvika
Opening soon
(abnormal / unnormal is a normal word in Norwegian)
Dear Lasse Sanberg Nilsen.
We see that you’ve regularly rented books about fashion and design since 2014.
In 2020 you’ll get a place to sew your first collection.
Deichman Bjørvika
Opening soon
(they had sewing machines in the new library how cool is that!)
We see that you’ve regularly rented books about fashion and design since 2014.
In 2020 you’ll get a place to sew your first collection.
Deichman Bjørvika
Opening soon
(they had sewing machines in the new library how cool is that!)
Dear Gunnar Hanslien.
In 1997 you rented the book Legends of Rock Guitar at the main library.
It’s still not to late.
In 2020 you have three el-guitars you can practice at whenever you want.
Deichman Bjørvika
Opening soon
In 1997 you rented the book Legends of Rock Guitar at the main library.
It’s still not to late.
In 2020 you have three el-guitars you can practice at whenever you want.
Deichman Bjørvika
Opening soon
Dear Laura Gonzales
In 2016 you rented the book The Art And Science of Hip Hop: How to Rap at Deichman Lambertseter.
In 2020 you’ll get a sound room where you can record the vocal for your first EP.
100 000 tips
Mills (Norway’s leading mayo / condiment / fmcg brand)
Mills (Norway’s leading mayo / condiment / fmcg brand)
Won an award at Norway National Digital Awards, Gulltaggen, I think
Freelance project I did with the CMO and head of PR at Mills next to work.
This is so Norwegian and local I think you’ll be lost if your not norwegian and can watch the case study unfortunately.
This is so Norwegian and local I think you’ll be lost if your not norwegian and can watch the case study unfortunately.
Dogvisalign
Battery Park Dental Group
Battery Park Dental Group
I couldn’t afford paying for my dentist and offered making them free ads instead. Wild postings, Social and direct mail across SoHo and in Lower Manhattan.
The QR code leads to a website with the blue inverted message.
The QR code leads to a website with the blue inverted message.
The Research Council of Norway
Level Up Your Brain
New York Festivals: Finalist
Cresta Silver + Bronze
Gulltaggen: Diploma x2
Cresta Silver + Bronze
Gulltaggen: Diploma x2
Learning about science can be boring. Especially if you are 15-18 years old.
To help The Reasearch Council of Norway getting young people interested in neurocience, we challenged the way science is traditionally presented.
Instead of setting up a typical lecture (as the council normally do), we made their annual lecture event into a 10-hour long Twitch stream.
To help The Reasearch Council of Norway getting young people interested in neurocience, we challenged the way science is traditionally presented.
Instead of setting up a typical lecture (as the council normally do), we made their annual lecture event into a 10-hour long Twitch stream.
Infinitum
Norway’s National Bottle Recycling System
TVC
TV2
More is More
TVC
The brief here was basically to show the feeling of having a TV2 Subscription - always getting more of the types of series and films you like. They wanted something very Norwegian that could stand out from the boring trailer TV commercials Discovery+ has. The budget was low but the greenscreen puppies were cute.
TV2 Sumo
TV2 You: Find your summer channel
TVC
TV2 is Norway’s oldest private TV Network. Now that they have an Online player, we made a concept where you could queue series into your own “TV2 Channel”, kind of like a Spotify playlist but for TV Shows.
The tech was hard but the TVC and OOH remained.
The tech was hard but the TVC and OOH remained.
Concentration Donation
World Food Programme
Young Lions National Gold 2019
BRIEF
Increase donations to the WFP school feeding program, so that more kids can concentrate at school and work their way out of poverty.
Increase donations to the WFP school feeding program, so that more kids can concentrate at school and work their way out of poverty.
SOLUTION
Instead of talking about hungry children in Africa and money aid, we let people donate their extra data, when they concentrate on something unimportant, to someone who wants to change the world.
Instead of talking about hungry children in Africa and money aid, we let people donate their extra data, when they concentrate on something unimportant, to someone who wants to change the world.
...MORE COMING SOON.
this was ambitious lol absolutely everything is a lot and i need to get back to work