Absolutely
Everything
I have worked for 10 years and I did a lot.
Most things were ok, some were good, some were really bad.
SJ Nord
Don’t Look Down
One Show Merit: Media
We permanently wrote this on top of the trains beneath the most trafficed airplane route in Europe haha.
The planes fly low so if you are lucky to correlate with the train the ad is visible for 50 minutes total during takeoff and landing.
The planes fly low so if you are lucky to correlate with the train the ad is visible for 50 minutes total during takeoff and landing.
Disclaimer: This was poorly translated from Norwegian, the real copy is more like “does the climate crisis look smaller up there”.
The image also looks fake because I overdid the coloring while very sleep deprived. But this is in fact real.
It’s still there for at least 3 more years if you ever fly from Oslo-Trondheim.
Which you probably shouldn’t.
United Nations
Once Upon a Future
One Club ADC: Merit
.Per usual, the United Nations needed to save the world. This time a part of doing so included attracting Gen Z eyes to a very dopamine deficient but important conference. If the world leaders felt watched while signing a future pact, they’d be way more likely to do so.
Unfortunately how it works these days.
So we turned the event into a optimistic dopamine packed brain rot inspired stream on Youtube and advertised it everythwere.
Unfortunately how it works these days.
So we turned the event into a optimistic dopamine packed brain rot inspired stream on Youtube and advertised it everythwere.
The Finance Union of Norway
OOO Christmas Replies
Wrote an ad for official Financial Union in Norway hidden in all the members Christmas vacation replies.
$0 budget, reached straight to their core target audience at a perfect conversion moment!
(Did it before those other guys everywhere did it, not that anyone outside of Norway ever saw ours but just saying)
Automatic reply: Out of office. Luckily.
Date: December 26th at 16:10
Hi,
I hope you’re not reading this.
But if you are, I’m on my 5th week of vacation this week, thanks to the Finance Union (Finansforbundet).
You might think that 4 weeks of vacation is enough. But back in the year 2000, many people in our exact field, probably writing a very similar email to the one you just attempted to send, felt they didn’t have enough time to recharge and be with their families in the final days of the year.
That’s when it’s great to have someone looking out for you.
Do you feel the same this Christmas? Sign up (here) for immediate vacation benefits and other important perks.
Well-rested,
[Name]
Date: December 26th at 16:10
Hi,
I hope you’re not reading this.
But if you are, I’m on my 5th week of vacation this week, thanks to the Finance Union (Finansforbundet).
You might think that 4 weeks of vacation is enough. But back in the year 2000, many people in our exact field, probably writing a very similar email to the one you just attempted to send, felt they didn’t have enough time to recharge and be with their families in the final days of the year.
That’s when it’s great to have someone looking out for you.
Do you feel the same this Christmas? Sign up (here) for immediate vacation benefits and other important perks.
Well-rested,
[Name]
Bookis.no (used books)
A good story doesn’t expire
Bookis is the online bookstore for buying and selling used books. So we decided to communicate that a good story doesn’t expire.
Instead of going with the classic “This podcast is sponsored by…”, we brought back great episodes from the archives of various podcasts with 100+ episodes and had the hosts repost it — proving that a good story is still good, even if someone else may have heard it before you.
Casefilm is in Norwegian, sorry. But you already got the idea there’s not that much more to see here.
Deichman Library
Extended book rentals
Extended book rentals
Gullblyanten National Ad Awards: Gold, print
Deichman is Oslo’s most iconic and hisroical public library chain, funded by the city government. Everyone knows who they are, and they’ve been around forever.
Using their over 100 year old data of tracking book rentals, we found real people who never delivered their books back and invited them to the opening of Norway’s biggest and most modern library in history: Deichman Björvika.
The goals was to make the new public library seem inviting, while showing off their fancy new modern facilities.
Dear Kornelius Jelsvik.
In 2003, you borrowed a Stanley Kubrick film that you never returned.
We agree. It’s really good.
In 2020 you’ll get a cinema where you can watch it again.
Deichman Bjørvika
Open soon
In 2003, you borrowed a Stanley Kubrick film that you never returned.
We agree. It’s really good.
In 2020 you’ll get a cinema where you can watch it again.
Deichman Bjørvika
Open soon
Dear Stine Gausen,
In 2014, you borrowed the book Pregnant.
In 2020, your daughter gets an entire floor where she can learn to read her very first words.
Deichman Bjørvika
Open soon
In 2014, you borrowed the book Pregnant.
In 2020, your daughter gets an entire floor where she can learn to read her very first words.
Deichman Bjørvika
Open soon
Dear Hans Honningsvaag
In 2015, you sat in Hammersborg reading about Bjørvika.
In 2020, you can sit in Bjørvika reading about Hammersborg.
Deichman Bjørvika
Open soon
(The old main city library yhey had in Oslo was famously at Hammersborg. The title on the original rental card photographed was a popular architecture book about Bjørvika).
In 2015, you sat in Hammersborg reading about Bjørvika.
In 2020, you can sit in Bjørvika reading about Hammersborg.
Deichman Bjørvika
Open soon
(The old main city library yhey had in Oslo was famously at Hammersborg. The title on the original rental card photographed was a popular architecture book about Bjørvika).
Dear Sidsel Werner.
In 1957, you rented an Alf Proysen book that you loved so much your mother had to renew the rental period.
In 2020, you get a cozy nook where you can read it to your grandchild again and again and again.
Deichman Bjørvika
Opening soon
In 1957, you rented an Alf Proysen book that you loved so much your mother had to renew the rental period.
In 2020, you get a cozy nook where you can read it to your grandchild again and again and again.
Deichman Bjørvika
Opening soon
Dear Nina Camilla Fossli
In 2015, you borrowed the book A Completely Normal Day at the Office.
In 2020, you get an abnormally nice place to work from when you’re tired of the office.
Deichman Bjørvika
Opening soon
(abnormal / unnormal is a normal word in Norwegian)
In 2015, you borrowed the book A Completely Normal Day at the Office.
In 2020, you get an abnormally nice place to work from when you’re tired of the office.
Deichman Bjørvika
Opening soon
(abnormal / unnormal is a normal word in Norwegian)
Dear Lasse Sanberg Nilsen.
We see that you’ve regularly rented books about fashion and design since 2014.
In 2020 you’ll get a place to sew your first collection.
Deichman Bjørvika
Opening soon
(they had sewing machines in the new library how cool is that!)
We see that you’ve regularly rented books about fashion and design since 2014.
In 2020 you’ll get a place to sew your first collection.
Deichman Bjørvika
Opening soon
(they had sewing machines in the new library how cool is that!)
Dear Gunnar Hanslien.
In 1997 you rented the book Legends of Rock Guitar at the main library.
It’s still not to late.
In 2020 you have three el-guitars you can practice at whenever you want.
Deichman Bjørvika
Opening soon
In 1997 you rented the book Legends of Rock Guitar at the main library.
It’s still not to late.
In 2020 you have three el-guitars you can practice at whenever you want.
Deichman Bjørvika
Opening soon
Dear Laura Gonzales
In 2016 you rented the book The Art And Science of Hip Hop: How to Rap at Deichman Lambertseter.
In 2020 you’ll get a sound room where you can record the vocal for your first EP.
(This one was my childhood best friend!! And she recorded an EP later hahaha)
The stories were real and so was the pain of looking through 100 years of rental data and calling strangers from the library. I do not recommend using real people for any project ever.
...MORE COMING SOON.
Absolutely everything is a lot.