Nycoplus
The Grey Swan
BACKGROUND
Nycoplus is Norway’s premium supplement market leader, with the most recognized multivitamin in the country. They stand for a life long healthy body.
Nycoplus is Norway’s premium supplement market leader, with the most recognized multivitamin in the country. They stand for a life long healthy body.
INSIGHT
In Norway, the Opera’s upper age limit for ballet dancers is 41. They are then forced to retire, and are replaced by younger dancers.
The core audience attending ballet shows also happens to be in the exact same group Nycoplus is trying to reach: 40+ Norwegians, buying premium brands.
In Norway, the Opera’s upper age limit for ballet dancers is 41. They are then forced to retire, and are replaced by younger dancers.
The core audience attending ballet shows also happens to be in the exact same group Nycoplus is trying to reach: 40+ Norwegians, buying premium brands.
IDEA
We partnered with renowned Oslo Concert Hall and set up the world’s most famous ballet, Swan Lake, but with talent aged 43+ only. A live testament that the body is capable of incredible things as you age, as long as you take good care of it.
We partnered with renowned Oslo Concert Hall and set up the world’s most famous ballet, Swan Lake, but with talent aged 43+ only. A live testament that the body is capable of incredible things as you age, as long as you take good care of it.
RESULTS
︎︎︎Sold out Oslo Concert Hall (refinancing the campaign)
︎︎︎The campaign was featured at Good Morning Norway and received international press
︎︎︎200% increased brand liking among target audience
︎︎︎60% increased advertising awareness compared to previous ad spend
︎︎︎23% buying intention across all age groups
︎︎︎10 minutes standing ovation
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Agency: 11:11
Copy: Marrius Aasen
AD: Casper Evensen
Planner: Espen Haugen
Money: Jon Nævestad
Creatives: Marcus Hassel & Torkel Skjolden
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Camp David Film
Agency: 11:11
Copy: Marrius Aasen
AD: Casper Evensen
Planner: Espen Haugen
Money: Jon Nævestad
Creatives: Marcus Hassel & Torkel Skjolden
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Camp David Film
